Eats American Grill is an American food sports bar outside Tampa, Fl.  For my M.F.A. degree, we spent 12 months working through a complete rebrand of an existing company. We developed mood boards, built customer personas, developed brand guidelines, generated a logo, and associated marketing pieces. These are some of the products from that endeavor. I believe this process helped me greatly in looking at branding a different way and how best to pull it all together.