I was asked to help Beckley's RVs rebrand after 40 years with the same logo. The task was daunting, to try and keep some of the identity of the company but put a fresh spin on it. Allowing them to move forward with a simplified look but have some of a consistent feel. The green color and iconic tree were a must to keep. Lines and the arches were added to help give the feel of a road and wheels to go along with their travel identity.
The business cards were tricky, some in sales wanted a picture while some didn't. Others wanted their hours but others didn't. But they all wanted space to be able to write. All this while trying to keep the new company logo visible.
We also helped to develop a consistent feel for their social media marketing. These were passed off for future use.